Thursday, January 10, 2008

Retail Configurations Of Xbox 360

The Xbox 360 is available in three standard variants the "Xbox 360 Arcade", the "Xbox 360", and the "Xbox 360 Elite". The “Xbox 360 Arcade” replaced a discontinued SKU, the “Xbox 360 Core”, in October 2007.
At launch, the Xbox 360 was available in two configurations: the "Xbox 360" package, priced at US$399, and the "Xbox 360 Core", priced at US$299. The Elite package was launched later at US$479, and the "Xbox 360 Arcade" replaced the "Xbox 360 Core" in October 2007 at US$279.
  • The Xbox 360 Core was an entry level Xbox 360 priced at US$279.99. The "Core" is no longer being sold, being replaced by the Xbox 360 Arcade. It was not originally available in Japan, but was later released on November 2, 2006. The Core system comes bundled with composite video cables, capable of only SDTV resolutions, but newer models with lot number 0728 or greater have an HDMI 1.2 output. The Core may output HD signals up to 1080p when connected to separately sold HDMI, Component, or VGA cables. It may also utilize a separately sold 20 or 120 GB hard drives.
  • The Xbox 360 Arcade, priced at US$279.99, is the replacement for the "Xbox 360 Core". It was publicly revealed (though it was available in stores far earlier) by Microsoft's president of Entertainment Devices division Robbie Bach to the Financial Times on October 18, 2007, and officially announced on October 22, 2007. It includes a wireless controller, 256 MB memory unit, composite AV cable, HDMI 1.2 output, and 5 Xbox Live Arcade titles. Holiday 2007 consoles, with packaging labeled "Go Play!” are bundled with Boom Boom Rocket, Feeding Frenzy, Luxor 2, Pac-Man Championship Edition, and Uno on a single disk, which also includes a "Welcome Video" and several game trailers/demos.
  • The Xbox 360, commonly called the Premium or Pro, priced at US$349.99, includes all the features of the Xbox 360 Core and includes a hybrid composite and component cable with optional optical out instead of a composite cable. The Xbox 360 also includes a detachable 20 GB Hard Disc Drive to store downloaded content, provide compatibility with original Xbox games, and store game data. The included hard drive comes with game demos, video clips and a free Live Arcade game, Hexic HD. In July 2007, this version of the Xbox 360 began appearing with the Zephyr motherboard (the motherboard used in the Elite) which features HDMI 1.2 output and an improved GPU heatsink. Although the Premium package does include an HDMI 1.2 output, it does not come with HDMI 1.2 cables. Starting at the end of September, the newest systems were shipped with the new "Falcon" motherboard. This motherboard includes the new 65-nm CPUs, making them quieter and cooler than the older systems. Holiday 2007 consoles, with packaging labeled "Go Pro", are bundled with Marvel: Ultimate Alliance and Forza Motorsport 2.
  • The Xbox 360 Elite is the fourth and most expensive variation of the console. It is priced at US$449.99 and includes a 120GB hard drive and a matte black finish. The Elite retail package also includes an HDMI 1.2 cable and a controller and headset that match the system's black finish. The initial release price was US$479.99, C$549.99, £299.99, and AU$729.95. The Elite was released in Europe on August 24, 2007, and Australia on August 30, 2007. Holiday 2007 consoles, with packaging labeled "Go Big", are bundled with Marvel: Ultimate Alliance and Forza Motorsport 2.

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